The BrandCatalyst Coaching Program
Brought To You By
Laci McKinney
You’ve just been handed the keys to unlock your Full Career Potential!
Get my proven, stress-free career growth strategy that you can’t learn in a 4-year degree program.
It’s not just about the number of years in your career. By having a deep understanding of WHO YOU ARE, you can amplify your value and attract the RIGHT opportunities. You can be true to YOU, your strengths, and your purpose -- and transform your careers impact at the same time
You see: Your circle of influence just got bigger!
The BrandCatalyst
INTRODUCING
A transformative 6-month coaching experience to build an impressive and authentic persona that commands recognition. The BrandCatalyst comprehensive curriculum combines mindset work, career branding strategies, professional presence, and a roadmap to mastery so you develop the leadership presence to level up.
It took me years to discover this method. When I did, I went from feeling like I was stuck in a career to a high-paying role that was suited especially for my skill set and unique perspective; I got to name my role. Now I am the first person someone in my organization thinks of when it is time to set goals, facilitate a group, or think like a futurist (a skill set less than 3% of my organization has).
I’m handing over the step-by-step system I used to get there.
Are you second-guessing your decision to join The BrandCatalyst Coaching Program?
This is your moment to stop being overlooked and start being celebrated as the exceptional professional you are. With 1-1 guidance - you’ll cultivate the mindset, strategy, and magnetic presence for professional breakthroughs.
Accelerate your path to promotions, career transitions, and inspired leadership.
Enroll in The BrandCatalyst today!
You've worked hard, delivered results, but still lack the visibility and influence you deserve. If you're feeling overlooked and held back from advancing into leadership, it's time to invest in YOUR professional brand.
There’s a clear actionable way to level up in your career so you stop obsessing over feeling like you don’t have what it takes to be invited to special projects where you get the right eyes on your work, be leadership ready for your next level promotion and land a six-figure role.
WHAT YOU WILL GAIN FROM THE BRANDCATALYST
Unshakable self-confidence to own and amplify your unique expertise
A meticulously crafted personal brand positioning that spotlights your value
A proven networking system to exponentially grow your influential connections
Thought leadership content strategies that establish you as an industry authority
Polished public speaking skills to captivate audiences at any event
A personalized career roadmap to make your biggest vision a reality
The BRANDCATALYST is a world-class coaching program that will be by your side every step of the way with the
Brand Your Career Framework:
Phase 1: Self-Discovery and Assessment
Through in-depth self-assessments and guided exploration exercises, we'll uncover your core values, intrinsic motivations, and unique strengths. This critical first step ensures your brand aligns with your authentic self and long-term vision, not just a superficial image. You'll emerge with a clarifying brand purpose and value proposition.
Phase 2: Career Brand Strategy
With clarity on who you are, we'll craft an overarching, multi-layered career branding strategy tailored to your specific goals and target audience(s). This robust personal marketing plan covers all touchpoints - digital presence, networking/connections, thought leadership, and live interactions. You'll have a defined roadmap for systemizing brand visibility.
Phase 3: Professional Presence Optimization
Personal branding is more than just a popularity contest. It's about showcasing your unique genius to the world. Unfortunately, many development programs oversimplify personal branding, reducing it to a mere popularity contest. Your true potential lies in a deeper understanding of your strengths, values, and authentic self – elements often overlooked by conventional programs.
Phase 4: Maintenance and Mastery
Branding is an iterative process that evolves with you. You'll develop a feedback loop system to continuously gather input and adjust your strategy based on results, industry trends, and changing priorities. We'll provide templates and guidelines for measuring brand-building efforts, leveraging wins, and identifying pivots. You'll have a framework for staying brilliantly relevant.
From authentically defining your brand's foundation to flawlessly executing an integrated visibility strategy - The Brand Catalyst's comprehensive system builds an authenticity-centered, future-proof career brand. You'll go from being just another professional and become an influential voice that gets you noticed and respected.
This is your invitation.
Why Choose The BrandCatalyst Coaching Program? You will go…
From feeling stuck and stagnant in your career to confidently pursuing your dream roles and opportunities.
From struggling with self-doubt and imposter syndrome to owning your value and worth as an authority.
From hoping your work speaks for itself to proactively self-promoting your achievements and expertise.
From riding career waves to intentionally designing your path aligned with passion and purpose.
From momentary motivation that fizzles to sustaining long-term professional momentum and accountability.
What’s Inside The BrandCatalyst
Self-Discovery & Assessment
Module 1:
Join me in this thrilling module, where I will guide you through the ins and outs of true personal leadership and accountability. By the end of it, you'll be ready to take ownership of your career journey with confidence and accountability.
This module focuses on self-exploration and introspection, helping you uncover your authentic motivations, values, and aspirations, and pinpoint your unique superpowers that set you apart. You will utilize assessments and reflective exercises to gain clarity on what truly drives you and align your goals with your authentic desires. Discover your superpowers, develop a compelling personal mission and vision statement, and identify and communicate your outstanding value proposition.
By the end of Module 1, you will have gained invaluable insights into your authentic self, defined your unique strengths and motivations, and developed a clear roadmap for personal and professional growth. Self-Discovery & Assessment lays the groundwork for a transformative journey toward unlocking your true potential and achieving fulfillment in every aspect of your life.
In this transformative module, we delve into the essence of your personal branding strategy, guiding you to unveil your authentic self, enhance self-awareness, and embrace next-level thinking for unparalleled career growth.
This module is all about defining your ideal career path and creating a magnetic personal brand that resonates with your audience. We'll help you gain clarity on your ideal roles, industries, and target audiences, and guide you in crafting a compelling personal brand archetype and persona. Learn how to showcase your expertise and become a thought leader in your field through a content pipeline plan, and design a multi-pronged brand visibility roadmap to maximize your reach and impact across various channels.
By the end of Module 2, you will have developed a comprehensive career branding strategy that defines your personal brand identity, targets your ideal audience, and amplifies your visibility across channels. Career Branding Strategy is the blueprint for positioning yourself as a standout professional in your field and attracting opportunities that align with your goals and aspirations.
Career Brand Strategy
Module 2:
Professional Presence
Module 3:
Get ready for a mind-blowing ride with Professional Presence! We're about to dig deep into the secret sauce of success: your mindset. Buckle up for a journey that will flip the script on how you view challenges, opportunities, and your awesomeness.
This module equips you with the tools and strategies to cultivate a powerful and influential professional presence. You'll learn how to captivate your audience, build unshakable confidence, and position yourself as a trusted authority in your field.
By the end of Module 3, you will have developed a powerful and influential professional presence that commands attention, builds confidence, and positions you as a trusted authority in your field. Professional Presence is the key to unlocking new opportunities, attracting valuable connections, and making a lasting impact in your industry.
Module 4:
Maintenance & Mastery Part 1
Welcome to Module 4: The Ultimate Networking Ninja! Dive into the world of relationship-building and networking, where you'll unlock the secrets to making powerful connections, rocking your communication skills, and becoming a networking superstar both in person and online.
Get ready to level up your game by streamlining your networking strategies, acing those warm email intros, and tapping into your network like a pro to open doors to exciting opportunities, seek guidance, and snag awesome resources. Let's turn you into a networking superstar!
By the end of Module 4, you will have developed the skills and confidence to nurture relationships, initiate meaningful conversations, and leverage your network effectively for opportunities. Maintenance & Mastery Part 1 equips you with the tools and strategies to navigate the complexities of networking with grace and professionalism, setting the stage for continued growth and success in your personal and professional endeavors.
Maintenance & Mastery Part 2
Module 5:
Welcome to the thrilling Module 5 of the Brand Catalyst Coaching Program: Maintenance & Mastery Part 2! Get ready to dive into the world of fine-tuning and perfecting your brand game through personalized assessments, rock-solid accountability plans, and strategic reviews. Brace yourself for a rollercoaster of individual branding assessments, setting up fail-proof accountability structures, and crafting review methods to steer your brand to greatness. It's the ultimate guide to sharpening your brand strategy, keeping on track, and blossoming into the brand superstar you were born to be!
By the end of Module 5, you will have refined your brand strategy, established accountability systems, and developed processes for ongoing review and evolution. Maintenance & Mastery Part 2 empowers you to sustain your brand excellence over the long term, ensuring that your brand remains relevant, impactful, and aligned with your goals and aspirations.
Prepare to take your brand to new heights of excellence and impact. The Brand Catalyst Coaching Program is here to support you every step of the way on your journey to sustained success and fulfillment. Let's refine, evolve, and elevate your brand together.
Personalized Coaching
Your journey to personal and professional success is unique. That's why we offer personalized coaching tailored to your individual needs and goals. Through individualized 1-on-1 coaching sessions, we work closely together to apply the learnings from The BrandCatalyst program to your specific circumstances, empowering you to unlock your full potential and elevate your brand to new heights.
So how much does it cost?
Sounds Great!
There is only space for 5 people in The BrandCatalyst Coaching Program that will launch on
April 8th
You will have access to The BrandCatalyst self-paced 5-module program (Value: $5,000)
The Tools, Worksheets, and Resources Designed for this Program (Value: $1,500)
Your Brand-Building Activities Guide to Kick-Start Your Journey (Value: $75)
Four (30 min) & One (1 hour) Personalized 1-1 Coaching Sessions (Value: $2,500)
That’s A TOTAL VALUE OF $9,075
But, I’m not charging anywhere near that to help you kick-start your personal branding journey. I want this program to be accessible to those who are pursuing their career aspirations, new or seasoned. Through the BrandCatalyst Coaching Program, I am committed to guiding you through this transformative journey toward authentic personal branding and next-level career success. Your brand awaits its ignition. Let's make it happen.
Apply TODAY, to start your onboarding process.
MEET YOUR COACH
Hi! I’m Laci McKinney
I'm an expert at self-development, leading in my strength zone, and sharing my knowledge with others. My obsession is teaching women how to stop stressing over what they do not know, instead focus on their unique talents and build a personal brand.
Are you a talented professional feeling stuck or undervalued in your current role? I have been there! Once an overlooked employee, I took ownership of my career by building a powerful personal brand - and it transformed my life.
I went from being passed over for promotions to pivoting into a new, fulfilling career path with a significantly higher income. My secret? Strategically developing and promoting my expertise, value, and unique strengths as a professional.
Now, as a personal branding coach, I help other ambitious professionals elevate their image and position themselves for career opportunities aligned with their biggest goals. Through my proven process, I'll guide you in crafting an authentic brand presence that demands to be noticed by your leadership or future employers.
Don't let your talents go untapped any longer. Whether you want to accelerate your current career trajectory or make a total pivot, I provide the resources to confidently market yourself as the in-demand expert you are. A standout personal brand could be your key to:
Earning the respected status and income you deserve
Pursuing work that energizes you
Increased professional fulfillment and impact
Expanded career options and opportunities
Take the first step towards redefining your future today. Invest in yourself by partnering with me to build a transformative personal brand that opens doors.
Have questions? Schedule a call with me.
Results You Can Expect:
Positioning Yourself as an Industry Thought Leader and Go-To Expert
Having a Seat at Decision-Making Tables and Increasing Organizational Impact
Dramatically Expanding Your Network with Quality Connections
Feeling Confident and Self-Promoting While Being Respected, Not Arrogant
Managing Your Career Proactively Aligned with Big-Picture Goals