Are you ready to build your career brand and reach new career heights?

The BrandMagnet VIP Intensive

Stand out as an industry thought leader and attract exciting opportunities with our exclusive BrandMagnet VIP day. This 5-hour intensive 1-on-1 strategy session is tailored to established professionals who are ready to elevate their personal brand. 

By the end of the 5-hour intensive, you will walk away with a clear blueprint and all the resources needed to establish yourself as an industry leader. Invest in yourself and your career growth. Attract opportunities by sharing your knowledge and making an impact.

In just one day, we will work together to:

  • Build your thought leadership strategy and determine your niche topics to share your genius 

  • Craft your leadership statement that captures your vision and impact

  • Shape your social media presence and LinkedIn profile to highlight your expertise

  • Identify conferences, speaking opportunities, and podcasts to connect with to spread your ideas

  • Draft your pitch to land speaking opportunities, collaborations, and podcast interviews

  • Design a content strategy and plan to consistently publish value-add content (*content & website design available)

  • Professional photoshoot to convey your personal brand (*personal styling available)

Schedule your VIP BrandMagnet day today!

Here’s what you can expect….

Assessment, Your Story & Goals: 

  • A proven process for helping you uncover and develop your unique perspective as a thought leader. It starts with a set of self-assessments to illuminate your innate strengths, values, and genius zones. We'll evaluate your career achievements, impact metrics, and patterns of success to reveal the sweet spot of your expertise. 

  • 1-on-1 coaching at the BrandMagnet VIP Day, we’ll shape your leadership vision and refine exactly where you have the intellectual authority to share bold ideas. You'll gain clarity on your distinct viewpoint so you can confidently position yourself as an industry expert.

  • We’ll brainstorm creative ways for you to package your experience and perspective. You’ll leave with a leadership statement, bio, and messaging that spotlights your brilliance. We empower you to own your expertise with the clarity and confidence to become a respected thought leader.

Brand Visibility:

  • Optimizing your existing online presence and profiles will be an important component of our VIP day. I will complete an audit of your website, LinkedIn, social media, and other profiles to identify opportunities to better highlight your credentials, perspective, and thought leadership focus. I will provide specific recommendations and hands-on support to refresh these profiles to attract more opportunities.

Thought Leadership Content Strategy: 

  • We will identify the best outlets to publish and share your thought leadership content. Based on your goals and target audience, we will determine the right mix of platforms like LinkedIn, Medium, your own website or blog, podcast appearances, and guest articles. I will provide a publishing calendar and recommendations on how to maximize the reach of your ideas. 

Amplify Your Voice:

  • During our VIP session, we will identify relevant conferences, associations, and events aligned with your expertise. I will put together a list of 10-20 targeted speaking opportunities and provide tailored pitch templates so you can confidently secure speaking engagements. 

Networking Strategies:

  • Networking is critical for thought leaders to build relationships and share ideas. Based on your goals, I will suggest online and in-person networking strategies to connect with professionals in your field or career interests. We will role-play introductions and elevator pitches so you can succinctly convey your expertise. I will also highlight networking groups to join and conferences to attend to expand your community.

Do you need more? The BrandMagnet VIP Day can be tailored specifically for your needs.

Meet Your Coach

Hi, I’m Laci McKinney, an Organizational Effectiveness Specialist and visionary leader, revolutionizing the landscape of learning and development. With a decade-long commitment to instigating change in municipal government and the founding of The People’s Voice Creative Agency, a creative learning agency, I’m excited to bring a unique blend of innovation, knowledge, and creativity to transform organizational effectiveness.

I'm an expert at self-development, leading in my strength zone, and sharing my knowledge with others. My obsession is teaching women how to stop stressing over what they do not know, and instead focus on their unique talents and build a personal brand.

My VIP Day, The BrandMagnet equips you to authentically market your achievements, talents, and passion. My proven brand-building process helps you:

  • Earn the respected status and income you deserve

  • Pursue work that energizes you 

  • Increase professional fulfillment and impact

  • Expand career options and opportunities

Have questions? Schedule a call with me.

Apply to the BrandMagnet VIP Intensive

& craft a distinctive brand narrative, expand your vision, and enhance your impact in the workplace