I help women build transformative career brands.

FREEBIES

  • In just 5 days, you'll embark on a transformative journey through the crucial phases of assessing and elevating your career brand. Get ready to unlock your potential, stand out in your field, and pave the way for your professional success.

    Here's what you can expect in the challenge:

    🎥 Daily insightful videos guiding you through each phase.

    📝 Actionable steps to help you craft and refine your career brand.

    🔍 Dive deep into assessing your strengths, values, and unique skills.

    🌐 Learn strategies to position yourself effectively in your industry.

    💡 Jumpstart your journey towards intentional career growth.

    Click here to join!

  • Unlock the secrets to enhancing your career brand with our comprehensive guide! Sign up now to receive your free copy. Discover strategies to showcase your unique strengths and stand out in your field.

    Click here to download

  • Your career could be completely different...but it will take hard work and dedication to become the leader you are meant to be. I believe you are meant to lead with impact, are you ready to take the actual steps to reach your potential? Download this free guide that will help you discover your value add to build a professional brand that get's you noticed.

    Click here to download.

  • Discover the Corporate Creative Guide to Reignite Your Passion and Innovate at Work

    Are you tired of feeling stuck in a mundane 9 to 5 job? Do you want to infuse your work with creativity and innovation? Look no further! We have the solution you've been waiting for. Introducing Your FREE Corporate Creative Guide

    Click here to download

  • INCLUDES:

    • 5 SKILLS YOU MUST DEVELOP TO AVOID INDUSTRY DISRUPTION

    • 7 HABITS OF HIGHLY EFFECTIVE LEADERS

    • HOW TO SHIFT FROM A FIXED MINDSET TO A GROWTH MINDSET

    • PLUS A DOWNLOADABLE 20-PAGE GUIDE

    Click here to download

Career Branding Expert. Mom. Fashion Lover.

In 2019, I realized that despite my 15-year experience in the health, wellness, and leisure services field, I had not been able to establish a fulfilling career. I struggled to identify my strengths, communicate my value, and was consistently overlooked for job opportunities. It was frustrating knowing that I possessed skills and abilities that could have propelled my career forward, but my lack of confidence hindered my progress.

Today, I'm thrilled to share my journey of developing a professional persona as a dynamic and forward-thinking individual, leveraging my natural instincts and passion for creating original concepts and content.

If you're interested in learning more about how I transformed my career trajectory, I'm excited to share informative blogs, stories, and free resources that offer insights and guidance. These resources are packed with actionable steps to help you establish a memorable professional brand.

Whether you're a new professional launching your brand, an experienced professional looking to refresh your image, or an organization investing in the growth of your emerging talent, you've come to the right place.

Meet Laci McKinney

Let’s Work Together!

The BrandMagnet VIP Intensive

Stand out as an industry thought leader and attract exciting opportunities with our exclusive BrandMagnet VIP day. This intensive 1-on-1 strategy session is tailored to established professionals who are ready to elevate their personal brand.